From understanding an emotion
to reaching real support
Emotionography is an emotional wellness company that turns psychological knowledge into education, content, tools and services.
We make sound emotional knowledge as easy to reach as possible, so that people become the owner of their own emotions and build a life that is settled and content
First, we make emotions understandable
We check the evidence behind what we teach, then translate it into language people can use the same day. We never explain a person as a defect or a score; we start from the context an emotion came from.
Then we help people put it into words
We help people voice what they feel and find the context of their own lives. You can begin alone, but you are not left alone.
And we connect people to the right support
We look at the need first, then connect people to professionals whose credentials we have verified. For organisations we extend the same line into tools and training programmes.
For individuals, somewhere to start.
For organisations, a structure to build with
For individuals
- Emotional educationTalks, writing and learning content
- Reflective experiencesSelf-understanding and emotional support
- Care navigationVerified counselling and coaching
For professionals & organisations
- Professional & institutionalPractice tools and training programmes
- Tailored content and workshops
- Research, brand and service partnerships
The services and brands we run
Each brand serves a different need and runs on its own. The standards and the accountability behind them are the same.
For individuals
- Expert matching We review each person's needs ourselves before connecting them to a counsellor or coach.
- Emotional educationWe teach how to understand and handle emotions as a structured course.
- 그런가보다 A verified psychology doctorate reads what you write and replies by 8am.
- A Place Within · 마음의 자리 A research-informed reflective space for mothers of children with disabilities.
For sectors & organisations
- CalmLawPsychological care for law firms and lawyers
- CalmWorkPsychological care for workplaces and institutions
Trust comes from operating standards
These are the four standards we actually hold ourselves to. We do not run exaggerated claims, and we never market by preying on what people feel they lack.
We verify before we publish
We check the source of a claim, who it applies to and where it stops. Only what we can verify goes out, in language people can follow.
We state our limits first
Education, emotional support and professional referral are separate roles. Our services do not replace diagnosis or treatment, and they are not an emergency response channel.
We verify professionals before connecting
We confirm the credentials and experience of counselling and coaching professionals first. What we cannot verify is never used as grounds for a referral.
We keep personal data minimal
We collect only what a purpose requires and keep nothing once that purpose ends. Records about emotions are handled with particular care.
Accountable for how we explain emotions, and for where that leads
April Hur founded Emotionography to turn psychological knowledge into language people can genuinely use, and to carry that understanding into education and services.
She leads the company's research direction, content standards, service strategy and institutional partnerships. Her rule: the language around emotions should be easy, the evidence behind it should not.
- Current
- Senior Researcher, Education Research Institute, Seoul National University
- Education
- Ph.D. in Practical Theology — Claremont School of Theology M.Div. — Yale Divinity School B.A. in History — Seoul Women's University
- Selected talks
- Seoul Bar Association — lecture for lawyers (2025) National Assembly Training Institute — new officers programme (2025) Legal-team leadership workshop, major corporation (2025) Busan Center for Creative Economy & Innovation · BEXCO (2024)
- Role here
- Research direction · Content standards · Service strategy · Professional and institutional partnerships
We work with the best and we give our best
Development, counselling, research — in each field we work with the people who do it best. Emotionography connects them and holds the standard.
Development
We build our services and tools with development partners.
Counselling & coaching
We work with professionals whose credentials and experience we verify.
Research & education
We collaborate with researchers and institutions in Korea and the United States.
Looking for people to extend this line with
We welcome proposals for education, content and service design, programmes for professionals and institutions, and research or brand partnerships. We reply within three business days.
Partnerships emotionography@my-emo.com